Easibuild Channel simplifies social network updates
18 September 2014
Social media are incredible constructions, but let's face it: they can be a pain to update.
Especially if you're juggling three or four networks. That's why Easibuild's new Channel API helps you manage all your updates from within a single interface.
If you've ever had to update the same content on Twitter, Facebook, LinkedIn and maybe Pinterest .. well you'll know how time-consuming it can be. Maybe you need to update the company website with the same information too! All that logging-in, re-editing and uploading of pictures can really add up.
Worse, it often feels like a pointless exercise - all your posts are swimming in different directions and getting lost in the tide before anyone even reads them.
Easibuild's Channel API addresses this by providing a single interface to update all of our social channels. Most importantly, we can use it to control data flow, so all that hard work has a clear incentive: directing people to specific, measurable and achievable goals.
Best of all, it comes in the form of a responsive website (or AngularJS-powered, cloud-hosted API - for the techies). So I snap a pic on my phone, add a few comments and click once to update Website, Twitter, Facebook, etc. Furthermore, I know all those posts will automatically link people back to the exact spot I want people to go.
Pretty neat, huh? Well, anything that drags us away from Facebook can't be all bad ;)