The easier your customers can find what they want on your website, the less likely they'll leave and the more likely they will buy. So we believe it's critical from the outset to design your site around user experience flows.
This invariably involves the use of wireframes, navigational maps & iterative design phases. All additional work, but very much worth it in the development of a website that makes real world conversions.
So whilst the principles of user experience design conceal a lot of theory and hard-work, the goal is to ultimately produce a clear, clean, user-friendly website that helps drives sales.NEXT