Building Blocks Smartphone
It's a great idea - build your smartphone from modular blocks with just the functionality (and pricepoint) you need!
But seriously guys, 'DISINTERMEDIATE THE OEMS'? Maybe we need to work on the language a bit ..
READ MORE HERE: http://www.theverge.com/2014/4/15/5615880/building-blocks-how-project-ara-is-reinventing-the-smartphone