Once you have decided on the content you want, we can talk about how best to structure it in a way that's easy to navigate and understand. That's when the fun starts. We'll get our pencils sharpened and start drawing wireframes of how your site's content flows across all devices (watches, phones, televisions, computers... what isn't connected these days!?)
The goal here is to create a structure that ensures the most important information reaches your primary stakeholders. Big words, but it's critical to focus on the information layout, without the distraction of logos, colours and graphics.